AWAY

Role: Media Strategy Lead

• Briefed and oversaw execution of all video-led integrated marketing campaigns, including concept development, pre-production, post-production, and launch; coordinated integrated marketing plans and asset selection across TV, digital, audio, and print

• Functioned as primary marketing representative collaborating with creative and brand teams for campaign development, vetted and collaborated with production and creative agency partners

• Functioned as primary contact to all media agencies related to video, audio, and print

• Managed timelines, scripting, feedback, and shot lists for assets related to scoped channels and evergreen shoots

• Represented performance marketing as creative liaison; identified trends in performance across campaigns and assets and made strategic recommendations on creative development prior to each campaign launch; aggregated results, presented to the creative team, and worked to implement these findings into campaign concepts and asset development to improve performance

• Championed the evolution of more narrative story-telling and compelling brand-building in the face of short-term revenue goals

• Managed trafficking, final approvals, and go-live of all video assets

• Asset / Channel experience : linear TV, streaming, YouTube, paid social, podcast, Sirius XM, print, out-of-home, experiential, 3D