Phoebe Joaquin

Even as a very young girl, I had something to say. Before I could read or write, I filled little notebooks line by line with squiggly scribbles (my memoirs). Once I could read, I read voraciously, up at all hours with a night light to escape into a book.

I’ve embraced a diverse career with the following through-line: my ability to dive into detail to tell and sell a compelling and authentic story through various mediums. Narrative is at the heart of what I do.

I started my career in my hometown of Washington, DC, working as a consultant for a firm providing expert analysis and expert testimony services to law firms, Fortune 500 companies, and government agencies. Most of my work was within antitrust and intellectual property litigation. I then moved to New York to work for a unicorn startup in their performance marketing department. There, I managed the media portfolio in print, video, and audio and worked to bridge the gap between media investment in short-term revenue driving initiatives and compelling brand storytelling for long-term brand growth. Since then, I’ve moved to Los Angeles, and expanded into a broader portfolio of work in small business branding, photography, and production design. And, in my own time, I still fill notebooks.

I’m scrappy. I’m used to working within constraints: be it stringent project guidelines or meager resources. I’m effective at bringing a holistic vision to life because of my ability to span genres and focus areas, and engender collaboration across departments and teams. I love to tackle unique problems with multidisciplinary answers.

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Professional Highlights

  • PHOTOGRAPHY

    Photographer for Leslie Odom, Jr. during 2021 Awards campaign, including: Tony Awards, Emmy Awards, Golden Globes, BAFTA Awards, Critics’ Choice Awards, Hollywood Reporter cover February 3, 2021

    On-Set Photography:

    GQ “10 Essentials”

    Jimmy Kimmel Live

    Good Morning America

    Celebrity brand partnership shoots for Ralph Lauren, Bvlgari, Kate Spade, Celine

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  • PRODUCTION DESIGN

    Production Designer / Art Director: Short Film, Not Ready Set Go

    Production Designer / Art Director: Feature, Jestr (post production)

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  • OTHER

    Brand Marketing & PR: Rodeo Athletic Club - Press Kit